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Community Trust | Community Well-Being | Enhance Conservation | Economic Prosperity | Infrastructure | Organizational Excellence

Community Dashboard › Community Trust

Increase in community participation in communication channels and activities measured year-over-year

Legend: Completed Completed | In Progress In Progress | Progress Delayed Progress Delayed | Not Started Not Started
Results
Quarter 4 2025
Related Initiatives
In Progress
Increase followers across all social media platforms at a rate above industry standards
Click to view Initiative details

Continue the use of reels to engage a wide audience outside of our followers. Continue to strategically implement traffic campaigns encouraging people to visit our Facebook page/Instagram Profile.

SJC Facebook

July 2025: 738 Net Audience Growth

August 2025: 583 Net Audience Growth

September 2025: 449 Net Audience Growth

1,770 FB Followers gained in Q4 - 31,537 to 33,307 followers = 5.6% increase (industry standard = 2% per qtr)

SJC Instagram

July 2025: 359 Net Audience Growth

August 2025: 724 Net Audience Growth

September 2025: 524 Net Audience Growth

1,607 IG Followers gained in Q4 - 9,807 to 11,414 followers = 16.4% increase (industry standard = 3% per qtr)

In Progress
Develop and deliver high-quality video content to inform and educate the public on County projects and services, and ensure professional production standards in all live broadcasts through GovTV
Click to view Initiative details

We have from August 1 through October 15, 2025, completed or are in process of completing 33 videos for use on GovTV.

 In those same months, we have had 34 events or live meetings in the BCC auditorium

In Progress
Maintain an engagement rate across social media platforms above industry standards
Click to view Initiative details

Start including more polls and requests for people to comment and share.

SJC Facebook

July 2025: 2.1% engagement rate

August 2025: 5.1% engagement rate

September 2025: 5.2% engagement rate

Average FB engagement rate for Q4 = 4.1% engagement rate (industry standard = 1.5%)

 

SJC Instagram

July 2025: 1.9%

August 2025: 1.2%

September 2025: 1.1%

Average IG engagement rate for Q4 = 1.4% engagement rate (industry standard = 1%)

CONTACT INFORMATION
St. Johns County
500 San Sebastian View
St. Augustine, FL 32084
(904)-209-0655
www.sjcfl.us
[email protected]